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What does Pride mean to you? To love freely, live life authentically and celebrate diversity without fear? We agree.

So does our wonderful queer community, who’ve come together to celebrate Pride month with Bluebella, by proudly wearing our colourful swimwear collection.

Starring a myriad of queer talent, including world BMX champion Shanaze Reade, singer-songwriter @iamtana Benedetta Atti, London-based Bricks Magazine founder Tori West, wellness content creator Ashira Paraskevas @ashparaskevas and many more, who spoke to us about what Pride Month means to them….

For the month of June, we’re donating 10% of the proceeds from our Swim collection to Outright International, supporting their critical advocacy for LGBTIQ communities around the world.

SHOP SWIMWEAR

Shanaze

9 time BMX and Track World
Champion and motivational speaker

What does Pride Month mean to you?

“Pride Month means stepping into your

light and taking complete joy in

celebrating love.

To celebrate LGBTQ+ history, fighting

discrimination and honouring difference.

This is a month to show the world how

amazing and proud you are!”

Benedetta

London-based singer-songwriter
and Pride performer

How does Pride Month make you feel?

“I love Pride Month… It acts as a

peaceful protest which fights back at

the bigotry and discrimination us queer

people still have to face every day,

wrapped up in a bow of dancing,

drinking and glitter”

Tori

Founder of London-based @bricks_magazine,
@brickscollective & @thelearnerplatform

Who’s your biggest inspiration?

“For me, it’s Munroe Bergdorf. She was

BRICK’s first-ever cover star. I’m so

honoured she believed in us all those

years ago…

I feel forever inspired and in debt to her

for believing in me and the magazine

and also being an incredible role model

and voice for trans folk.”

Ashira

Self-love and mental health
content creator, Melbourne Australia

What moment in your life

fills you with pride?

“Looking back at old photos of young

Ashira, I see how far I've come. I used

to hide who I was, but now I am filled

with joy, knowing I am true to myself.

I have shed the layers of shame and

embraced my true self, something the

old me could never have imagined.”

SHOP SWIMWEAR

Discover how we’ve supported the LGBTQ+ community in the past

2023

Starring the incredibly talented queer singer, girli. Get ready to immerse yourself in a collection that embraces the LGBTIQ+ community, celebrates individuality, and inspires pure joy. The Pride 2023 collection is a kaleidoscope of colours and styles that allow you to truly express your authentic self. Plus, 10% of profits from the collection will go to Outright International supporting their vital work for LGBTQ+ people.

2022

Feel unapologetically proud wearing our limited-edition sets designed in honour of Pride 2022. Starring the fierce Glamazons of RuPaul’s Drag Race, Brooke Lynn Hytes and Vanessa Vanjie Mateo serving us some rainbow-coloured realness. Plus, 10 % of the profits from the collection will go to OutRight Action International, supporting their vital work for LGBTQ+ people.

2021

We’re celebrating Pride 2021 in true Bluebella style, releasing a whole rainbow of limited edition recolours of some of your favourite pieces. Their vision - and ours - is for a safe, free and equal world for LGBTQ+ people everywhere. Plus, 10% of the profits from the collection will go to support the vital work of Kaleidoscope Trust.